what's in a challenge?

Do you participate in reading challenges?  I don't, though I can see how it might be a useful, structured way to read outside your comfort zone.  But does it have a lasting impact on the participant?  Debbie Reese has an interesting post over at her blog, American Indians in Children's Literature; stop by and read her reservations about the effectiveness of the current People of Color Challenge.  Is a free book the real incentive for folks who sign up to "read brown"?

On Friday I went up to...