Don't be misled by the
self-serving narratives Amazon and Macmillan have advanced following their recent eBooks battle. Amazon's narrative is "We're Pro-Consumer;" Macmillan (and paper publishers in general) counter with "We're Anti-Monopoly." Neither of these narratives is untrue, but neither addresses the real cause of this war.
What's happening is this. Amazon is doing everything it can to speed the transition to eBooks because, in a digital world, Amazon's costs of shipping and storage ...
Published on February 03, 2010 10:27