I've written before about the fact that a person's name can influence his choices. Studies show that people named Dennis become dentists at a higher rate than you would expect. People also prefer to live in places that sound like their own names. Names matter.
http://www.stat.columbia.edu/~gelman/stuff_for_blog/susie.pdf I was thinking about the naming of things while watching the debate over the iPad. And by the way, for the record, I would like to say I was wrong about the iPad being a n...
Published on February 02, 2010 01:00