Do Blondes Have More Fun? Dunno, But They Generate 79% More Click-Through

Alicia Morga is a leader in Hispanic marketing -- especially in using online media to reach U.S. Hispanics. She's the founder and CEO of Consorte Media, and before that she earned her stripes in the VC world and as VP Operations at Napster.

"I have a JD from Stanford Law School," she writes, "but last week I found myself outlining a banner ad strategy to test different images of women leaned over cars as a means of driving traffic to an auto site."

Her blog post Sex and Autos