Decoding the Self-Published Author

The author, too, must adjust to the new reality. The term "self" in "self publishing" will eventually disappear as more and more authors will have to take the marketing and selling plunge on their own. Even if one is published in the traditional way by known publishers, one will have to market one's books on one's own hook, in imaginary and often costly ways. The self-published author will, in effect, be forced to become his own entrepreneur.