How to Market Yourself & Maintain your Sanity

In his book titled Sell Your Book like Wildfire, Rob Eager writes:

Authors who write books as an avocation just to have fun or tell people they’re published rarely succeed. Authors who write books as a vocation and take their work seriously usually achieve their goals.

Let me start with a confession:

Balance is not my forte.

All too often, when it comes to success in the publishing world, I find myself migrating toward the teeter-totter.

On one side sits Thing One.

Thing One is all frantic energy....