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Speaking as a reader, I don't pay any attention to one star ratings with no reviews. It often means the rater has hit a pet peeve, and this can include encountering a m/m or LGBTQ book without expecting it.
I agree with Sea. Actually, I don't pay attention to the ratings without some kind of explanation. The idea of readers place like Goodreads, is for a reader like me to read "opinion". Ratings don't mean a thing if there isn't any explanation for it. Like Sea said, 1-star could be because of pet peeves, or the reader feel that the story doesn't have value for money, and so on. It doesn't necessarily the story has low quality.
Anyta, Sea, Ami,Thanks for the comments.
Sea, Ami,I agree that seeing a one star - by itself, is somewhat meaningless. Especially on a site like Goodreads where the readers are a bit more sophisticated - i.e. they read the reviews from people, get to know them, get a feel for if they agree or disagree. And perhaps most importantly, Goodreads is a community where people can interact with each other and not be 'just a reviewer.' So there is a bit more heft to reviews here and you can rely on them more than say on Amazon.
But when I read the article it was clear that the 'reviewer' was of the belief that his barrage of positive reviews helped at least one author sell a million copies. That at least on Amazon, the higher your rating the better chance you have of being noticed. Again, I have no proof of this and it was just something I wondered and figured I see what others think. Your answers definitley reinforce the notion that getting the 'right' reviews is better than getting many reviews.
Thanks for commenting. :)
I sometimes leave one star ratings without a comment because I'd rather read a good book instead of wasting even more time on some annoying book I already wasted my money on. As a reader I ignore all reviews and ratings by anyone except my friends whose tastes I know.
Enny wrote: "I sometimes leave one star ratings without a comment because I'd rather read a good book instead of wasting even more time on some annoying book I already wasted my money on. As a reader I ignore all reviews and ratings by anyone except my friends whose tastes I know. "
I second that.

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Hiring book reviewers is dodgy--more than that, it's manipulative and wrong. :( It makes it difficult to navigate the books worth reading from the books that are not.
Oh well. I still believe there are enough good, honest people out there that write reviews worth reading and paying attention to!