Sincerity

Insincere behaviour behaviour is very easy to indulge in. One who is insincere is always ready to accede to the demands of the situation. You can easily understand what is in your interest and what is against it. In comparison sincerity is a difficult option. When you are a sincere person, you cannot afford to go against your conscience or moral norms. Sincerity invites you to ponder over the situation, to try to choose the best course of action, even if it is against your desires.