Illusive, Tiny and Shy

Is how I've just described my audience on another site. Said site is a butcher'shop of forum savagery it's fun to dance through now and then. There are even some good books vying for attention. Mine for instance. But the question is: how do you connect with an audience when your work is neither genre specific nor targetted at a specific bunch (of readers).

Of course a publisher would say that's exactly the problem, marketability coming before all else. And they'd have a point. Surely though the internet is exactly the place to circumvent such ingrained practises. A writer such as myself is still up against a universe of indifference but at least online I have the opportunity to somehow construct a spaceship. Well it worked for Lego.

I have no inside knowledge or money but last week I started my own publishing house Ape Fiction. This involved registering the business of which I am now director. What next?

One question at a time please.