What Phase Are You Consuming Right Now?

When we hear the word consumption, we often think of the goods that we purchase, whether they be electronic gadgets, cloth, or food.

Another way to think about consumption, however, is in relation to the “phase of life.” For example, when I wake up in the morning, I “consume” a phase of life I will not always have. It’s a phase where I’m a young dad; my kids are excited to see me in the morning; and I enjoy life with my wonderful wife.

I will only get to consume this phase of life X  times, before another phase starts, where things change both personally and professionally. The high school kids I work with get to “consume” high school for about 1500 days. During that phase, they will “consume” a certain group of people they see often, a sense of discovery common to their age group, and a unique relationship with their parents.

We get bombarded with marketing messages that often confuse us to what we are really consuming. But make no mistake, the phase of life we are consuming matters much more than any gadget we could buy.