Maybe I Need to Write Better Blurbs

James Patterson's "Worst Case" occupies the front cover of the February "Forecast" catalogue from Baker & Taylor. Linda Fairstein's "Hell Gate" occupies the back cover. Do you think either book will be hard to find in your local bookstore?

Those of us who write on a more modest scale will never appear on the high-cost advertising pages of "Forecast," much less have our books accompanied by the phrase "Major Marketing Campaign."

So what are we to do to get noticed? After looking at a page of Ber...