Is all publicity good?

All publicity is good publicity.

I’m sure you’ve heard that phrase often. The argument is that any kind of publicity that draws attention to the person or event or what-have-you is good, regardless of whether it’s something scandalous or something actually good. I find myself in disagreement with this.

I would only want to be known for good things. I don’t want people to be interested in me or my book just because I did something really bad or aggravated a lot of people with my words and antics...