I wish I had a better answer for this…our kickstarter has been hugely successful, bigger than we could have dreamed, but I think it was entirely the readers who made that happen. Not us, at all.
Jim and I did a lot of looking at other Kickstarters, but we mainly ended up learning what we DIDN’T want to do. Some had made a ton of pledges by offering swag that had nothing to do with the book. We had no interest in making stickers or whatever, we wanted the stretch goals to enhance the book.
So you want to know what your philosophy is…are you trying to make the best book possible, or are you going for a broader approach?
Other than that, all I can say is thinking up rewards is tricky—you need to think of things that are fair, and as you add new ones, you have to make sure that the early backers aren’t forgotten. You don’t want to add new rewards that make their early support irrelevant.
That’s about all I have. Good luck!