the attention economy and the case for compelling fiction: what it is, why you need to write it

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Writing fiction in the digital age means dealing with the realities of the attention economy.

Content is everywhere. Information is everywhere. Attention, as Michael H Goldfaber points out in WIRED magazine remains limited. There are only so many minds per capita, and each mind pays attention to one thing at a time (just like you are paying attention to this blog post right now).

If economics "is the study of how a society uses its scarce resources", then the scarce and desirable something...