The most significant Significant Object yet?
[Tomorrow the auction for Mystery Object with story by Ben Greenman will conclude. When it's over, we'll reveal the object (first to the winning bidder, then to everybody else). Meanwhile, here is my case (borrowed from Murketing.com) for this as arguably the most significant Significant Object to date.]
The Significant Objects project has conclusively demonstrated that narrative adds measurable value to objects.
What does this imply about the...
Published on January 28, 2010 08:57