No More Websites. Only Publishers.

Websites are not websites anymore.

When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive amount of online usage that consumers are engaged in. And, more often than not, they must also grapple with what their peers and competitors are doing in these spaces as well.

As brands continue to try to out-design competitors, there could also be a bigger, scarier...