So you want to leave a bad review?

Okay let’s face it, most people, and I stress ‘most’ don’t want to be negative, most don’t want to leave a negative review, but there are times when it is a must.
I have spoken to many readers who have repeatedly told me that when they read negative reviews, there are certain things that they gloss over and things that make them dismiss the bad review all together.
As an Indy author, I have received my share of negative reviews.  I also have read, via other Indy authors, a load of negative...