How the Apple tablet will affect publishing

Today is the big day: Apple will unveil its new tablet, which will be interesting not only for those who love Apple toys but for everyone involved in publishing as well. As this NY Times article observes, "Apple may be giving the media industry a kind of time machine — a chance to undo mistakes of the past."

That is, whereas print media has been suffering as more and more readers resist paying for content, the Apple tablet will introduce new ways to market — and charge for — digital content...

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Published on January 27, 2010 08:50
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