The difference between a bonus and free

Free is something you get, no matter what.

A bonus is something you get as an add-on when you purchase something, or trade your attention.

The purpose of free is to spread the word, alert the universe and generate interest.

The purpose of a bonus is to reward immediate action and to sway the undecided.

Here are some free things we built for Linchpin:

Download an eight-page manifesto from Changethis. (My favorite one)

Find posters and riffs on Scribd.

See a brainstorming video on Vimeo.

Watch...