"If You Were Me: Using In-Group Language to Reach Out" - Carrie Poppy - TAM 2012

"If You Were Me: Using In-Group Language to Reach Out" - Carrie Poppy - TAM 2012


Carrie Poppy, Director of Communications at the James Randi Educational Foundation and co-host of the popular "Oh No, Ross and Carrie!" podcast, discusses the importance of using inclusive language while doing outreach. Combining communication strategy and a spirit of friendly investigation, Carrie suggests that skeptical activists mirror themselves after a group she investigated and joined... the Mormon church. Live on stage from TAM 2012, with a special musical introduction by TAM emcee George Hrab.
From:
JamesRandiFoundation
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