Surprise! Branding Is Not Always About Your Book By Carolyn Howard-Johnson

Today's guest author is no stranger to Marketing Tips For Authors. Carolyn Howard-Johnson is back to share her wisdom with us. In today's post, she talks about the importance of creating a brand as an author. It's my pleasure to bring you this excerpt from her book, The Frugal Promoter.


Surprise! Branding Is Not Always About Your Book
by Carolyn Howard-Johnson
An Excerpt from The Frugal Book Promoter: How to Do What Your Publisher Won't

Branding is not advertising, nor publicity, not even ...