Seth Godin: "You Can Become the Indispensable Linchpin."

I've admired Seth Godin for a long time – I read his wildly popular and influential blog as well as his bestselling books. My favorite book is probably Tribes, which has influenced my thinking quite a bit. Seth is known as a marketing guru, but he doesn't talk simply about how to market a product, but how people can lead and spread their ideas.

Recently I went to hear him speak to the Digital Publishing Group (now The Publishing Point), where he gave a...