Let’s Talk Tuesday: The Name Advantage

Suppose you are a huge Stephen King fan. You go onto Amazon and search for him; but, instead of finding his Dark Tower Series, or “It,” you find a book by another man named Stephen King. Do you check out his books? Or, do you skip by them and go for the Stephen King you know?

Today’s topic is about writers with the same, or very similar names as famous authors. Do you think they have an advantage over the others? Should these writers use their names to help market their books? Do you know anyo...