@ReadingRomances asks: What do YOU look for in a review?

Reading Romances has posed the review question: Whether you're writing or reading one, there are certain things you always look for. What are those? What do you think are the most important elements you think the reviewer should include? What would you like see more? Less? What is the role of a review? How important is it?

Leave me your answer and I'll send 5 random commentors their choice of one of my books.

Consistency--if the reviewer gave 5 stars to everything but this particular book then...