The Moment Of Truth

Are people willing to pay for what you do?

You can create great content. That content can generate all kinds of traffic and attention. That traffic and attention can bring lots of healthy conversations and comments. Over time, those conversations and comments can lead to a vibrant community. That community is there for you and will support you. But, the big question is: would they be willing to pay for it?

We're about to find out as The New York Times announced that they are setting up a...