How to write a better headline

As you’re probably aware, headlines are really, really important.

Using good headlines in your emails, web pages and other marketing materials can help boost your marketing results – while using poor headlines can have the opposite effect.

So how do you write a good headline? Well, there are lots of techniques. But the best technique also happens to be the simplest – and in this three-minute video, I’ll show you exactly how to do it.