Why Write a Blog?

“A blog is an author’s way of sharing information”

The internet is about sharing news, be it in a Tweet or Facebook message. Yet given that advertising through the usual media channels can be expensive, then it’s necessary to utilise whatever is at your disposal to your best advantage. This then is the beauty of blogging.

A blog is your daily page to the world for sharing news, announcements and stories including information about your book. Remember, it’s all about self-promotion where you’re in charge of all the content in exactly the same way as you are with your website, should you have one.

It’s all about creating a dialogue with the internet community. So whether it’s news regarding a book signing, media coverage or just simply sharing progress about a new writing project, a blog gives a fresh impetus to a very personal statement from the author.

Remember, it’s all about getting the message ‘out there’. So be sure to make your blog as animated and as interesting as you can, because information should be fun and accessible - as should be your blog.

By Martin Baum
Regular contributor on Simone's Blog