Consumer Weirdness

This product is available at Lowes Hardware, Amazon, and many other fine retailers, I'm sure.  It's a Mason Jar with air holes in the lid and bears the legend, "Interact with your butterfly!  Tap on jar once to make him open his wings, twice to make him flap, three times to make him fly."
But don't worry, Mom!  No actual butterflies are harmed in this interaction!  It's battery-operated.
Americans are deeply, deeply weird.