Of Nerds and Words: Why Everybody Must Read Joe Romm’s New Book Language Intelligence

[image error]I don’t normally do this. But right now, I am going to come out and gushingly endorse a book: Climate blogger Joe Romm’s forthcoming Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga.

Everybody who cares about why science doesn’t get through to the public should read it.

Basically, it is a powerful treatise on the neglected art of rhetoric, the technique mastered by Shakespeare, Lincoln, and the writers of the King James Bible. As an English major, I p...