Social Media Gurus - That Old Chestnut

Who should own Social Media?

It's starting to feel like we're constantly trotting out the same old dead horse to beat (it's a nasty saying, but it's true). Countless Blog posts (here. there and everywhere) have spent years detailing, dissecting and debating that one question: who should own Social Media? In fact, that old chestnut came back one more time last week in an AdWeek article titled, The New Social Gurus. It is the broken record that never stops being broken.

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