Fierce Resources: Long-Term Manipulation is Extremely Difficult

This week’s Fierce Resource was first published on Seth Godin’s blog. As a thought leader, author, and entrepreneur Seth can always be counted on for a poignant and timely perspective.

This week on the Fierce blog we focused on how to connect with your team as a leader, and in that spirit, we wanted to share Seth’s blog post: Long-Term Manipulation is Extremely Difficult.

“It’s easy to fool someone or lie to them or give them what they think they want…Not so easy: to build mutually profitable long-term relationships that lead to satisfaction, trust and work worth doing.”

To read the full blog click here.