Why you, why now?

That's really the only questions between you and a sale.

If

someone is going to buy from you, is it because you're the cheapest?

That's a hard thing to maintain. There better be a more sustainable reason than that.

If they're going to by from you

today, is it because you're in proximity, the closest, the one source

that can satisfy the itch they happen to have? It's a little like being a

peanut vendor at the ball game. You need a big crowd and you have to

give up a big share of...