GUEST BLOG POST: Book Promotion - Back To Basics by Marlayne Giron

    How many of you have been tempted to or have already paid for "Blog Tours"?  Did it increase your book sales? What about an expensive book trailer? Fun, but did it bring more book sales?  When it comes to book sales, the old adage still remains true: the best form of advertising is "word of mouth."  The only question is, how do you generate word of mouth without spending a lot of money?  Keep in mind that approximately 5,000 new books are released every month and the average author sells ...