After nearly 11 months of working in collaboration with Content Marketing Institute, my very first book, Bold Brand, is off to the printer.
On one hand it feels like a giant accomplishment, but as an author who is also a marketer, I know it’s just the beginning. This week we’re scrambling to get this website complete, update our Bold Brand Twitter account, create a Facebook page for the book, finalize the free sample chapter, and continue to plan for what the next few weeks will entail.
Best of all, the guys at CMI have been fantastic to work with. We had several publishers we were looking at, and while anyone probably could have done a great job with this book, the CMI team was a great fit for me and what I needed.
My wife doesn’t know this yet, but I’m already thinking about what book #2 will be. So, wish me luck!
Published on June 07, 2012 00:45