Video Review: Drew Davis from Tippingpoint Labs

Bold Brand is a weekend warrior read! Start reading it on Friday night, be ready to re-vamp your professional services brand by Monday morning… seriously. This is exactly what I did. By Monday morning I’d completely embraced Mr. Miles’ framework for getting to your “Bold Brand Essence” and I’d begun leveraging his strategic thinking to hone in on my “wedge strategy.” This book is full of practical and tactical advice designed to help my kind of business. I’m not Apple, or IBM. I’m not Pepsi or Coca Cola… I sell services and this book spoke to me.

I wish I’d had access to Bold Brand thinking, ten years ago when I started my firm. My value proposition to clients and the way I differentiate my company and the services we offer might have been completely different. I’m ready to leverage what I’ve learned to make an impact in my business. Thanks Josh Miles for scaling your insight for people like me. If you run (or want to run) anything from a contracting business to an architecture firm or an accounting agency to a talent agency – this book is for you!

Thank you to Drew Davis at Tippingpoint Labs for the review!