Make it memorable

A couple weeks ago, my friend gave birth to a baby daughter.  A couple hours after the delivery, my wife and I sent the happy couple a bouquet of flowers. 

While on the phone with the gift shop manager, I asked if there was an item in the store that was so ugly or strange that it rarely sold.  Almost instantly, she answered by describing a bizarre, creepy, headless jewelry holder that she claimed had never been purchased during her three years of employment at the shop.

"Perfect!" I...