I Digress for One Quick Thought of the Day

I've been watching the NFL playoffs. Which means watching truck ads.

Why do all these trucks have to have tough, outdoorsy names?

It's all so redundant. There's the "Ranger", the "Tundra", the "Yukon", the "Silverado", and my favorite, the "Avalanche". Because nothing says tough quite like a natural disaster. Then there's the "Dodge Ram," which the deep-voiced announcer says is "RAM TOUGH!"

If any of these companies really want their truck to stand out in a crowded marketplace, why don't...