The #1 Problem Most Brands Have

It's not about profit. It's not about customer service. It's not about inventory. It's about consistency.



Ask the best restaurants in the world and, hands down, they'll all say that their success is primarily based on how consistent they are in delivering great meals for every person in the dining room, every day, consistently... forever. The brands that master consistency win. Especially when that consistency happens on top of a product or service that people love (and will talk about).



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Published on January 12, 2010 11:52
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Six Pixels of Separation

Mitch Joel
Insights on brands, consumers and technology. A focus on business books and non-fiction authors.
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