Confabulations

Just when you thought people couldn't get any sillier or more confused, psychologists uncover yet another innate foible. This one is called "choice blindness," and it refers to the ways in which people are utterly blind to their own choices and preferences. We think we want X, but then we're given Y, and so we invent all sorts of eloquent reasons why Y is actually a much better alternative and how we wanted Y all along. (What sort of fool would choose X?)

Lars Hall and Peter Johansson explain: