The paperback of How We Decide is now shipping from your favorite online retailers and should be in local bookstores. To celebrate the occasion, I thought I'd repost an interview I conducted with myself when the hardcover was published last year. If you'd like more, there's also this interview on Fresh Air, and this interview on the Colbert Report.
Q: Why did you want to write a book about decision-making?
A: It all began with Cheerios. I'm an incredibly indecisive person. There I was...
Published on January 11, 2010 08:55