What A Website Will Be... And Never Be

There are two schools of thought when it comes to marketing brands online and the presence they need.

Build a website that houses everything - all of your text, images, audio and video - in one, centralized, location.

Use the existing platforms and build your presence within their community (Facebook, YouTube, Twitter, etc...).

Both have merit, and you can also do a little bit of both. For example you can house all of your branded content in your own website, and use the...