WRITING AND SUCCESS IN THE DIGITAL AGE: who are you writing for (and will they want to read you)?

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One of my favorite blogs to follow is socialmedia rockstar Chris Brogan's. So when Chris blogged about a book he loved (and by a YA author I have much respect for), it was like two wires crossing to spark off a deep, personal pleasure in my own little virtual universe.

I found Chris's post interesting for two reasons.

One, he demonstrates how a reader's engagement with an author (in this case Scott Westerfeld) no longer ends when the final page is turned. Instead of being forced to wait for...