Privacy and eReading Part 1: Overview

Based on the Wall Street Journal article, I thought I would explore the extent of companies’ spying on digital readers. Data mining and predictive analysis has become an important component of marketing. In The Power off Habit Charles Duhigg shares the story of how Target built a data model that predicted when a woman was pregnant based upon her buying choices. The expecting parent demographic is the holy grail of consumers. They are price insensitive, tend to buy everything at the same place...