Why Writers Should Guest Blog
Today's guest blogger, Heather Green, is a Christian mom, freelance writer, pet lover and the resident blogger for OnlineNursingDegrees.org, a free informational website offering tips and advice about medical transcription degrees and informational websites. Her article explains why you are reading her here instead of there today.
Keeping a blog is a great way to build community with your readers and to promote your writing. It gives you a platform to share your latest works, your writing process, and a bit about who you are as a writer. Not only does it help you to promote your work, but it allows your readers to get to know you and build a relationship with you.Guest blogging -- or writing for another person's blog -- can also benefit you. Here's why writers should consider guest blogging -- even for other writers:
Increased ExposureEvery time you get your name on another site, you are getting more exposure for you and your work. if you are lucky enough to get a guest post on a popular blog, you are getting your name in front of a large audience of potential new readers. Try to write for blogs within your niche so that you can get exposure with your target audience.
Quality BacklinksWhen you guest blog, you usually get a link (or two) back to your site in your author bio at the end of your post. These links help you in two ways: 1) They increase your search-engine ranking; and 2)They send quality traffic back to your site.
The more links you get to your site, the more Google thinks that your site is an authority in your niche and the higher it will place your site in search results. The next time a reader searches for keywords in your niche, your site is more likely to be among the first results, meaning that you will get more traffic to your site. More traffic=more potential readers for your work.
Builds Authority
Writing quality content for guest posts helps you to build authority. Whether you are writing about the process of writing, the publishing industry, or any related topic, you are establishing yourself as a credible authority in your niche. The more readers see your name behind quality content, the more they will see you as a trusted source and the more likely they will be to turn to your blog as a resource.
Builds Relationships
Writing guest posts for other blogs helps you build relationships with the blogger. These relationships could lead to long-term partnerships (maybe a writing collaboration) or mutual promotional efforts. You may even pick up some useful contacts (such as agents or publishers they know). Any relationships you build now could benefit you and your writing in the future.
Guest blogging offers you another way to promote your blog and your writing. Are you writing guest posts? How has it benefited you? Tell us your thoughts in the comments!
Keeping a blog is a great way to build community with your readers and to promote your writing. It gives you a platform to share your latest works, your writing process, and a bit about who you are as a writer. Not only does it help you to promote your work, but it allows your readers to get to know you and build a relationship with you.Guest blogging -- or writing for another person's blog -- can also benefit you. Here's why writers should consider guest blogging -- even for other writers:
Increased ExposureEvery time you get your name on another site, you are getting more exposure for you and your work. if you are lucky enough to get a guest post on a popular blog, you are getting your name in front of a large audience of potential new readers. Try to write for blogs within your niche so that you can get exposure with your target audience.
Quality BacklinksWhen you guest blog, you usually get a link (or two) back to your site in your author bio at the end of your post. These links help you in two ways: 1) They increase your search-engine ranking; and 2)They send quality traffic back to your site.
The more links you get to your site, the more Google thinks that your site is an authority in your niche and the higher it will place your site in search results. The next time a reader searches for keywords in your niche, your site is more likely to be among the first results, meaning that you will get more traffic to your site. More traffic=more potential readers for your work.
Builds Authority
Writing quality content for guest posts helps you to build authority. Whether you are writing about the process of writing, the publishing industry, or any related topic, you are establishing yourself as a credible authority in your niche. The more readers see your name behind quality content, the more they will see you as a trusted source and the more likely they will be to turn to your blog as a resource.
Builds Relationships
Writing guest posts for other blogs helps you build relationships with the blogger. These relationships could lead to long-term partnerships (maybe a writing collaboration) or mutual promotional efforts. You may even pick up some useful contacts (such as agents or publishers they know). Any relationships you build now could benefit you and your writing in the future.
Guest blogging offers you another way to promote your blog and your writing. Are you writing guest posts? How has it benefited you? Tell us your thoughts in the comments!
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