Why Small is the New Big

Motivational gurus often pitch “Think BIG.” Generally speaking, it’s good advice. However, if we only think BIG, we can easily sabotage little missions. In fact, the mantra “Go BIG or go home” may be the worst advice you ever get. People fail more often than not by biting off more than they can chew. But a BIG focus often requires small details. And if it’s true that less is more, then BIG purchases often waste time, money, and energy.

In the business world, many entrepreneurs never get off the ground because the BIG idea requires BIG money or the BIG partner. Sometimes it’s better to start with baby steps. Prove the idea, build relationships, and make a few sales. Then you can easily attract bigger clients or investors.

Also think about your personal bandwidth or ability to handle chaos. Are you sure you want BIG budgets, BIG payrolls, and the bureaucratic committees that go with them? Many smart entrepreneurs prefer less waste, bigger profits, and small teams that make fast decisions.

Some of the most successful lifestyles and profitable business models are virtual, streamlined, and outsourced. So if intimate is more your style, don’t feel pressured to go BIG. The headaches of BIG companies may drive you nuts. Ask yourself, “What do I really need for health and wealth?” If smaller makes you happy, go for it.

Sure, it’s great to THINK BIG! But less chaos and stress can be just as rewarding!

 

This blog is based on a chapter in

The 4 Essentials of Entrepreneurial Thinking

titled Essential 1, Skill 10 – Carpe Diem, Baby!