QBS Reference Guide — Your Playbook for Implementing the QBS Methodology

This reference guide was created as a “playbook” for QBS users to ramp up their selling efforts and implementation of the QBS methodology much more quickly.

While the information contained in this implementation guide covers a broad spectrum of the QBS methodology, it was not intended to replace the volumes of information, strategy, instruction, and underlying logic contained in the QBS books. This document was simply created as a quick reference to the key concepts that will affect each and every one of your sales calls to new prospects or existing customers. In addition to the material and examples we have provided in this text, equally important are the exercises where your participation will serve as real-life conversational fodder, which will in turn, offer content and context when planning and/or managing future sales opportunities.

Please note that this playbook is simply a reference guide. When dealing with so many variables throughout the sales process, there is some onus on the salesperson’s part to customize the methodology to meet the needs of the specific selling environment.

Remember, it has never been more important to be perceived as valuable to your customers, your company, your colleagues, and yourself than it is today. You can do it, and we’re here to help. Please contact us at info@QBSresearch.com with any questions or feedback.

Again, congratulations on your pilgrimage into Question Based Selling and we wish you all the success in the world.