Riding Coattails: Clever or a Cop out?

While wasting time on Goodreads recently, I saw a sidebar ad for a book called 50 Ways to Play: BDSM for Nice People.  Firstly, the title annoys me. Why add the “for Nice People”? Are they insinuating that it’s typically “MeanPeople” who are involved? I don’t know. That’s a topic for another time I suppose…

When I saw it, I shook my head. I couldn’t decide if these authors were clever for riding on the coattails of the 50 Shades of Grey success or if they were just lazy and greedy to try and cash in on the success of others.

From the book information and the couple of reviews I saw on