Horrible misconceptions about community management

It is very rare for me to devote a post on my blog to dismantling another posted elsewhere on the web.  And I'm not going to do that exactly, but I wouldn't be able to rest  if I didn't share this misguided post on Advertising Age with those who value community management and work their butts off daily trying to grow an online community.  These are people who I know read my blog. So be sure to read that AdAge post and all the comments when you can.

First off, this is not to bash the author...