"Brand" Mistakes You Don't Want to Make

One of the things that I find really interesting, is how many authors and publishers treat their public relations and marketing channels. (This can include reviews, interviews, appearances, etc.)

The "old think" was that PR was something you needed to pay for. You'd incorporate your PR with your marketing, and you'd work with other "paid" professionals like reviewers or reports to see what fit into their schedule. The "new think" is that you, as an author or publisher, can leverage a lot of f...