As a former journo, I know all too well the value of the goodie bag, so there was no way that I could
not have goodie bags at my launch. And I used to work in marketing too, so I know the protocol. I know how to come up with a decent pitch: "We're expecting at least a hundred people, this could be great exposure for your brand." And by the way, this is not a lie. I'm telling everyone and their mom about my launch party and over seventy people are already confirmed! It's not easy to get...
Published on April 29, 2012 22:21